Ami Hayward - Director Sales/Lettings

Ami Hayward – Director Sales/Lettings

Early in my career, I joined a company in North London as a Senior Sales & Letting Negotiator, and was rewarded with the role of Office Manager after 6 months. A few years on, I had reached my full potential within this company, just at the time I was given the opportunity to set up my own Lettings business within an already existing Estate Agency. After having four beautiful children & taking a bit of a back-seat for a few years I decided I wanted to own my business, run it my own way. My main aim in my new business is to redefine how Estate Agency is perceived I can be free to stop the hard sell attitude of people that I hand pick to work for Abel. We are here to serve the local community when they need to move in or around this wonderful historic town. I am genuinely excited to have Abel of Hertford and for the changes it brings to this industry. I want to make it a company that my kids are proud of!
Steve Mount – Senior Sales Consultant

Steve Mount – Senior Sales Consultant

Coming from a family of estate agents, I have always had a passion for the property market. I have been in the real estate industry since 2010 where I started my career in Wanstead. After learning the business, I decided to move abroad to Dubai at the age of 20, where I enjoyed just over 2 years in the same industry which was an amazing life experience. Other than my stint in Dubai, I have always lived in Broxbourne but I love Hertford and that’s why it was an easy choice where I wanted to work. I am very pleased to be a part of the team at Abel Of Hertford and I look forward to progressing my career here.

Sammy El-Shafi  – Senior Lettings Consultant


I started my lettings adventure in June 2014 with a large sized corporate agent and have not looked back since. Starting out as a trainee Negotiator I was unsure of how I would take to estate agency, however I have loved every part of the property industry. Following a successful period it was clear that I had chosen the right career path to follow. Having seen the Corporate side of the lettings industry, I was keen to see how independent companies worked. Having heard the buzz around Hertford about a brand new agent opening right in the town centre, I knew this was where I wanted to be and further my knowledge of the lettings industry.

Grace Jones – Property Consultant

When I came to Hertford to live, I wanted to get settled and find something I could invest time and emotion into. I found Abel through word of mouth and haven’t looked back since I found a passion in Estate Agency that I never knew I had.

Having had a creative background in staffing management for the past 4 years, I find creating and developing relationships with tenants and vendors alike on a one-to-one basis an absolute joy. After living in London for most of my life I’ve been delighted to bring my own knowledge and experience of property letting and maintenance to the table. I pride myself on communication, which is at the heart of Ami’s team here. I thrive helping others whether it be showing them around a property and answering their questions, or arranging property maintenance support. I have adapted my previous skill set to this role and found a very happy place which makes not only me happy, but our clients too. I feel very much a part of the family here at Abel and can’t wait to progress in my career with them.

Norman Beech – Sales Progressor

Norman Beech – Sales Progressor

I have been in Estate Agency for 37 years, starting off as a sale negotiator and within 18 months was promoted to branch manager of the company I served for over 10 years. After this venture, I decided to run my own company in Walthamstow and successfully ran 14 branches over the East & North of London. I eventually retired in 2015, however didn’t last long as being inactive wasn’t for me. I joined Abel of Hertford to be their sales progressor, chasing the sales and ensuring they run smoothly. I enjoy swimming and spending quality time with my friends and family in my spare time.